What does all this mean for business?
A lot of startups have been created in the Internet over last years. An Interned business-project doesn’t need much. A beginning entrepreneur can manage without office and employees just fine, by finding all necessary working tools in the Internet for a small price or for no price at all.
Developers found a gold mine – web-tools and business programs are in high demand. There is zero risk in starting a business online and entrepreneur has all the means for control, securing their independence. For that reason majority prefers to work on their projects on their own, from creating the website to SEO-promotion. Of course, you can’t be effective without certain skills – luckily, there are time-tested services ready to deliver full range of web-analytics and SEO services.
What is web-metrics to business? An entrepreneur’s guide map. Studying target audience and site’s real possibilities enables you to put together a realistic business-plan. Web-statistics plays a significant role in promoting the website in search results due to displaying real user’s search inquiries which they use to find the website.
So it you want to use your website to sale wares or services to its full capacity, you will need web-metrics. Everyone decides for themselves which monitoring service to choose. However there are tools which have been tested by time and other businessmen experience. For instance Semalt LLC services are in high demand in the Internet. Semalt system allows you to create a semantic kernel for your website and monitor your positions in Google search results for free. The company also offers pay web-analytics pack, which aside from all basic services saves the monitoring history and provides you with extra tools.
Promoting sales with web-analytics
The sales growth is website’s main index of success. However it is perfectly known to every entrepreneur that their website won’t be flooded by customers the moment it’s created. Online sales are preceded by cautious optimization and web-pages promotion work. This is where you will need web-metrics data.
Website’s positions will grow naturally, if you manage to attract more users to it. To make it happen, you must pinpoint your target audience, its interests and preferences.
Semalt service enables you to analyze next factors:
- Alexa rank
- Bounce rate
- Daily pageviews per visitor
- Daily time on site
- Visitors localization
Find out by which inquiries people find your website. This is almost the main criterion that you need for effective promotion. With a keywords list, a so-called semantic kernel on your hands, you can create the most relevant Title and Description, add meta-keywords on your website. Keywords are used in content both in texts and Alt-attributes for images.
Keywords in Semalt system can be divided into groups by topic or frequency (low, medium and high frequency).
According to Google search engine developers, a good website will always be recommended. So link load, passed by other websites is vital for ranking process.
External link on trust web-source is considered a good sign while too many links on questionable websites can negatively influence site’s rank and even cause it to get filtered.
Semalt demonstrates website owner amount of referrer domains and backlinks.
It’s common for webmasters to overestimate website’s visibility index, however ignoring it is also not recommended. There is no certain model of visibility, so several aspects must be considered at once:
- Search engine popularity
- Keywords position
- Suggestion frequency
Link exposure efficacy.
This is forecast-category index — the frequency of link’s display in search results on certain users’ inquiry. It has a direct connection with search engine.
Semalt works with Google search engine, so all statistic factors are relevant for this source only.
Thus, according to abovementioned factors we can divide work with Semalt into several phases:
- Semantic kernel creation (based on search promotion tracing).
- Composing an effective Google search engine exposure rating.
- Promotion to TOP 10 search results by basic key inquiries.
At least third position in Google search results is main objective. This result demonstrates exposure efficacy reaching its maximum, however it doesn’t mean the work is over. Position monitoring must be continued in any case – the shifting speed of Google search engine algorithms is incredible. Semalt is a universal web-metrics tracing tool. You can learn the details on Help page or extras on Semalt.com.